Monday, 24 March 2014

Say cheers, Indian brand!




The 2 Indian whisky brands – Royal Stag and Officer’s Choice – soaked in $ 1 billion in retail sales last calendar year, keeping growth rates intact despite spiraling prices influenced by tax hikes, according to industry research and company data. It marks the growing demand for these brands.......Just say cheers!


Indian retail business is looking up! With over $3 billion sales, dairy giant Amul tops the billion-dollar retail league with Tata’s jewellery brand Tanishq for company, at $14 billion. But liquor has made a big splash with McDowell’s No 1 whisky crossing $1 billion in 2012, and clocking $ 2 billion in 2013 with 23.7 million cases. Topping 300 million of 9 litres each, the Indian liquor market is growing at 4-5% annually. Now Royal Stag whisky’s 14.8 million cases with $1.3 billion sales and Officer’s Choice’s 23.1 million cases with $1.23 billion sales are the new entrants. They are here to stay and bringing mile to liquor consumers.

The 2 Indian whisky brands – Royal Stag and Officer’s Choice – soaked in $ 1 billion in retail sales last calendar year, keeping growth rates intact despite spiraling prices influenced by tax hikes, according to industry research and company data. It marks the growing demand for these brands.

Indian consumer brands in the billion-dollar league by retail value aren’t common. So it’s breaking news in retail business. Royal Stag ($1.3 billion) and Officer’s Choice ($1.25 billion) are the latest to join McDowell’s No 1 whiskey, the first Indian spirits brand to reach the billion mark two years ago. New York-based alcoholic beverage industry digest, Impact said McDowell’s No 1 whiskey approached $2 billion in sales in 2013, as sales value went up on the back of soaring retail prices. 


The brand is the flagship of United Spirits, India’s largest distiller controlled by Diageo now, formerly from the Vijay Mallya stable. New whiskey entrants, Royal Stag and Officer’s Choice are owned by Pernod Ricard & Allied Blenders & Distillers (ABD) respectively. More domestic liquor brands are expected to enter the billion dollar club in the coming years as state governments furiously hike taxes to raise finances, and companies try premiumizing, translating into higher consumer prices. The demand for liquor is rising.

The mid-priced Royal Stag is an Indian specific brand of French liquor conglomerate, but has emerged as its largest selling brand by volume globally. Pernod Richard has three other billion-dollar brands in Chivas Regal and Ballantine’s Scotch whiskies, besides Absolut Vodka – all 3 international popular brands. Officer’s Choice climbed up from $815 million, Royal Stag grew from $945 million in 2012. ABD, owned by liquor baron Kishore Chhabria, is the largest Indian-owned distiller in a market coming under the sway of multi national companies.

Diageo and Pernod Ricard together control more than 70% of the industry profit pool and over 50% of the volume sales. India’s branded liquor market – topping 300 million cases has slowed to 4-5% growth in the recent past. With new government levies and taxes but the sales don't seem to be affected much. And now its official, United Spirit's McDowell's No 1 has overtaken Smirnoff vodka to become the world's second largest spirits trademark by retail value. Whatever may be the outcome – Just say cheers!

Indian drink goes high!
In Jim Murrays Whiskey Bible (2010), Amrut was rated the third best whisky in the world.
In Ian Baxton's 101 Whiskies to Try Before You Die, Amrut was the only Indian brand to feature. Fratelli is the wine, making waves.









MyPost



Mangalore brand goes international!

Mangalore brand goes international! And its from a popular brewery in France. The name Mangalore is making waves. The attractive label and bottle is bound to attract attention.

Mangalore - Liqueur with spicy notes (cardamom, cinnamon). 
An astonishing, strong and subtle blend that reminds of Indian smells.
Alc. grade : 40%
Bottles available in : 70 cl
Origin : France
Beautiful red colour.


Hot, spicy, enchanting nose. Floral and herbaceous notes.
In the mouth, the peppery attack of the chili is immediately rounded by the citrus note of the cardamom and the sweetness of the cinnamon, then the peppery note reappears mixed with the round and sugary fragrances of the spices.





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Monday, 10 March 2014

The heady mix – Soccer & Samba!


The fooball World Cup kicks off in Brazil on June 12. It has already generated much excitment world wide and mong Indian fans.

Yes, the heady mix of soccer and samba; the countdown has begun for the World Cup in the football heaven, Brazil. In just over 3 months time, the Brazil’s football greats will take the stage for a first home World Cup since 1950. And the celebrations will begin.

‘Over 100 days. It’s hard to believe the World Cup is so close. It seems like only yesterday that Brazil was confirmed as the 2014 FIFA World Cup host,’ says Ronaldo, Brazilian legend. The total cost of hosting the World Cup is $3.3 billion on the upgrading of airports; and three airports are being privatized. Brazil is the only team to have played in every World Cup since its inception in 1930. This will be the 20th edition. Brazil is the most successful team in the World Cup history playing in 7 finals, with 5 titles and scoring 210 goals.

Brazil 2014 will be the first tournament where goal line technology will be introduced. Also referees will use ‘vanishing spray’ to demarcate the spot for free kicks and indicate where the defensive wall will stand. The Brazuca – the official match ball of 2014 World Cup was named following a public vote in Brazil involving nearly one million fans.

Brazil is the fifth largest country in the world by area as well as population. Brazil is the most decorated national football team in the history of the World Cup, with five championships: 1958, 1962, 1970, 1994 and 2002. After Brazil won its third World Cup in 1970, they were awarded the Jules Rienet trophy, the original World Cup trophy permanently. Made of 18 carat gold, the World Cup trophy weighs 6.175kg and is 36.5cm tall.

From Pele to Neymar, the country has produced for more than 50 years’ worth of great players. Brazil’s unique style of play was epitomized by some of the greats that wore the famous yellow jersey. The ‘samba boys’ play very skilful, creative, free-flowing, fast paced brand of football. Because Brazilians are often not as big and physically strong as Europeans, technical ability is their key to outwit others in the game. Pele, arguably the greatest football player ever, led Brazil to three of those World Championships. His control over the football is legendary, and is largely credited in putting Brazil on top of World football.

Over 10,000 Brazilians play professionally all over the world. A report earlier this year stated that Brazil is the biggest exporter of football talent. Of the 12,309 international transfers registered worldwide last year, 13 per cent or 1,558 involved Brazilian players who exhibit their unique talent in different countries.

Brazil’s colourful and passionate fans – both male and female go overboard to get the football party and fun to reach exciting levels with their colours, costumes and dress. Though the game is the biggest sport with possibly the most partisan crowds in the world, Brazil is one team that holds a universal charm.

When the side lost the 1950 World Cup in the decisive final group stage match to Uruguay at the Maracana Stadium in Rio de Janeiro, it was treated like a national disaster; the loss was called ‘Maracauzo’ or ‘The Maracana Blow’. The Brazilians often refer to their country as ‘O Pais do Futebol’ (the country of football). ‘Brazil very easily recongnised football in our future and tradition and as an opportunity to communicate to the world that Brazil is a powerful nation,’ states former World Cup player, Leonardo.

Many of the Brazil’s talents emerge from the dangerous ‘favelas’ (slums in urban areas). For them this is the only way out of their daily grind to fame and money. Football is also a favourite activity on the 7,491km-long coastline. The 11-a-side format on the beach is improvised on to accommodate more players.

Christ the Redemer statue stands against the backdrop of the Maraca Stadium in Rio de Janeiro, the venue of the 2014 final. About 600,000 fans are expected to visit Brazil for the World Cup. And all eyes will be on the female fans cheering out loud for their favourite teams. They also hold an annual female football fans beauty pageant, Gatas do Paulistao, which surely will heat up the race for being the most beautiful woman fan and  with the World Cup this year, it will be a major attraction and draw big crowds.


Football and Samba are the two passions of Brazilians and have become the country’s cultural identity. With the country’s annual carnival already on in Rio de Janeiro, the home to Brazil’s most popular festivities, there couldn’t be a better theme than football ahead of the World Cup in June and the hosts are in a race against time to get the stadiums ready for the mega event.

India and World Cup:
The closest India ever came to playing in a footbll World Cup was in the 1950 edition hosted by Brazil. But the All India Football Federation announced that the team would not attend the World Cup, citing 'diagreements over team selection, and insuficient practice time.'


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