Monday, 24 March 2014

Say cheers, Indian brand!




The 2 Indian whisky brands – Royal Stag and Officer’s Choice – soaked in $ 1 billion in retail sales last calendar year, keeping growth rates intact despite spiraling prices influenced by tax hikes, according to industry research and company data. It marks the growing demand for these brands.......Just say cheers!


Indian retail business is looking up! With over $3 billion sales, dairy giant Amul tops the billion-dollar retail league with Tata’s jewellery brand Tanishq for company, at $14 billion. But liquor has made a big splash with McDowell’s No 1 whisky crossing $1 billion in 2012, and clocking $ 2 billion in 2013 with 23.7 million cases. Topping 300 million of 9 litres each, the Indian liquor market is growing at 4-5% annually. Now Royal Stag whisky’s 14.8 million cases with $1.3 billion sales and Officer’s Choice’s 23.1 million cases with $1.23 billion sales are the new entrants. They are here to stay and bringing mile to liquor consumers.

The 2 Indian whisky brands – Royal Stag and Officer’s Choice – soaked in $ 1 billion in retail sales last calendar year, keeping growth rates intact despite spiraling prices influenced by tax hikes, according to industry research and company data. It marks the growing demand for these brands.

Indian consumer brands in the billion-dollar league by retail value aren’t common. So it’s breaking news in retail business. Royal Stag ($1.3 billion) and Officer’s Choice ($1.25 billion) are the latest to join McDowell’s No 1 whiskey, the first Indian spirits brand to reach the billion mark two years ago. New York-based alcoholic beverage industry digest, Impact said McDowell’s No 1 whiskey approached $2 billion in sales in 2013, as sales value went up on the back of soaring retail prices. 


The brand is the flagship of United Spirits, India’s largest distiller controlled by Diageo now, formerly from the Vijay Mallya stable. New whiskey entrants, Royal Stag and Officer’s Choice are owned by Pernod Ricard & Allied Blenders & Distillers (ABD) respectively. More domestic liquor brands are expected to enter the billion dollar club in the coming years as state governments furiously hike taxes to raise finances, and companies try premiumizing, translating into higher consumer prices. The demand for liquor is rising.

The mid-priced Royal Stag is an Indian specific brand of French liquor conglomerate, but has emerged as its largest selling brand by volume globally. Pernod Richard has three other billion-dollar brands in Chivas Regal and Ballantine’s Scotch whiskies, besides Absolut Vodka – all 3 international popular brands. Officer’s Choice climbed up from $815 million, Royal Stag grew from $945 million in 2012. ABD, owned by liquor baron Kishore Chhabria, is the largest Indian-owned distiller in a market coming under the sway of multi national companies.

Diageo and Pernod Ricard together control more than 70% of the industry profit pool and over 50% of the volume sales. India’s branded liquor market – topping 300 million cases has slowed to 4-5% growth in the recent past. With new government levies and taxes but the sales don't seem to be affected much. And now its official, United Spirit's McDowell's No 1 has overtaken Smirnoff vodka to become the world's second largest spirits trademark by retail value. Whatever may be the outcome – Just say cheers!

Indian drink goes high!
In Jim Murrays Whiskey Bible (2010), Amrut was rated the third best whisky in the world.
In Ian Baxton's 101 Whiskies to Try Before You Die, Amrut was the only Indian brand to feature. Fratelli is the wine, making waves.









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Mangalore brand goes international!

Mangalore brand goes international! And its from a popular brewery in France. The name Mangalore is making waves. The attractive label and bottle is bound to attract attention.

Mangalore - Liqueur with spicy notes (cardamom, cinnamon). 
An astonishing, strong and subtle blend that reminds of Indian smells.
Alc. grade : 40%
Bottles available in : 70 cl
Origin : France
Beautiful red colour.


Hot, spicy, enchanting nose. Floral and herbaceous notes.
In the mouth, the peppery attack of the chili is immediately rounded by the citrus note of the cardamom and the sweetness of the cinnamon, then the peppery note reappears mixed with the round and sugary fragrances of the spices.





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Picture Post:
Lake Palace, Udaipur, in Indi
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2 comments:

  1. Nie Blog...keep it guys
    You should always drink quality whiskey on special occasions.you can buy the best quality of Indian liquor & Indian Whisky at Bang Brews.

    ReplyDelete
  2. Nice Blog...keep it guys
    You should always drink quality whiskey on special occasions.you can buy the best quality of Indian liquor & Indian Whisky at Bang Brews.

    ReplyDelete