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Monday, 23 May 2022

Make Kindle Your Personal Library!

Make Kindle Your Personal Library!

With numerous satisfied buyers, we can say for sure that Kindle is definitely worth buying. Be it the reading experience, its features, its library, storage and everything leads to one conclusion that Kindle is the book reader of future and it has all the necessary features to make space in the minds of the readers. And will soon be a must buy device like a mobile phone.

As the top-selling item on Amazon, the Kindle is an e-reader that allows you to access books, magazines, newspapers and other content. If you read frequently, the Kindle is a gadget to consider purchasing. And it is worth the price. Understanding Kindle and how the Kindle works will help you know how to use the mobile reader. It is handy and convenient, can be carried around easily almost like the mobile phone.

Kindle and an ebook though appear to be similar are different. Both are smaller than the first generation of Kindles, because their touch-sensitive screens do away with the need for a separate keyboard. An ebook is really just a computer file full of words (and sometimes images). In theory, you could make an ebook just by typing information into a word processor.

The Kindle app puts over 1.5 million books at your fingertips. It's the app for every reader, whether you're a regular book reader, magazine reader, or newspaper reader. You can get a book on Kindle cheaper than you would from a bookstore. There are so many titles on sale that you could buy. Many of the books are about ten times cheaper than a brand-new paperback. This makes reading from the screen much more economical.

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Physical books get sold to retailers at around half the list price. The retailer can then sell them for whatever they like. When Amazon sells books for lower than the recommended retail price, that discount is coming straight out of Amazon's profit margin.

The simple and easiest way to get free books on your Kindle is to browse Amazon's library of free books. You can also rent eBooks for free from your local library, or share books with your friends using the Amazon Household feature.

A subscription to Kindle Unlimited gives you access to borrow from a large selection of titles without due dates. A Kindle Unlimited subscription offers a monthly facility and you can cancel anytime. A Kindle Unlimited subscription cost is very reasonable, so you'll essentially be getting three months of free reading! After the six-month trial period, you'll be charged the subscription each month, plus any applicable taxes. Use your Amazon account to borrow up to 20 eligible Kindle Unlimited titles at a time.

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You can even get a book on Kindle cheaper than you would from a bookstore. There are so many titles on sale that you could buy. Many of the books are about ten times cheaper than a brand-new paperback. This makes reading from the screen much more economical. There are 1,000 MB in a GB, which means there is 6,230 MB worth of storage in an 8 GB Kindle. Divided by an estimate of 2 MB per ebook, that's 3,115 books! If you are an avid reader, that's enough to keep one busy for quite some time. You can easily store about 1000 books per 1 GB.

E-readers like the Amazon Kindle use e-ink, which is a type of paper display technology that mimics ink on a page. This causes much less strain on the eye than reading from LCD screens because it doesn't reduce our blink rate. The extra money that you'd have to spend for the Paperwhite gets you a sharper screen, more storage, a slightly higher-end design, water resistance, a better front light, and potentially cellular connectivity. Whether those things are worth it will largely depend on when, where, what and how much you plan to read.

The present Kindle is the latest generation of the basic e-reader, and brings with it a much-needed feature: the ability to read in the dark. That's right, Amazon's entry-level Kindle is finally getting a backlight, meaning you can read in bed or outside at night if you really feel like it.

Kindle is popular among the younger generation and it’s getting approval of others and seniors too. One doesn’t have to be an expert or computer savvy to operate Kindle. Read the best sellers and books you always wanted to read. It’s handy and easy to carry. Read your favorite author and the books at home or outdoor or in the park or while you are vacationing.

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Wednesday, 18 May 2022

Big impact with a small budget!

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Big impact with a small budget!

(The writer has more than 20 years experience in advertising and corporate communication. His clients have included big businesses as well as dozens of small businesses. He has worked as a copy-writer, visualizer and media buyer.)

In general terms, advertising is a marketing communication that employs a message to promote or sell a brand, product, service or idea. The purpose of advertising is to inform the consumers about their product and convince customers that a company's services or products are the best, enhance the image of the company, point out and create a need for the products or services, or demonstrate new models or version of established products in the market or announce new products and programs.

The three types of media commonly known are Press media, Television and outdoor media. And now you also have social media, and web media. Then you have two types of advertising - institutional and product or service. Institutional advertising is used to improve or promote a company's or brand image instead of promoting an individual product. Product advertising promotes the product or service to the target market by focusing on the benefits.

Normally there are three main objectives of advertising – to inform about the brand or offering, to persuade to buy or to remind and reinforce the brand message. An advertising strategy is a plan to reach and persuade a customer to buy a product or a service.

Today advertising and marketing is a must to promote and sell any product or service. Powerful advertising plays a major role in achieving this awareness and success. It is the result of detail study, planning and precise execution. This is communication at its best. Great ideas and creative ad campaign don’t just pop up from nowhere; they are built on the key communication ideas and concepts that motivate sales. The end result is the sale for the advertiser. If this is achieved, the ad campaign has clicked and created an impact.

Advertising that increase your sales and profits is the target. To achieve this, a lot of thinking and effort goes into it to get it right. If you begin by understanding motivation, communication and perception, you will be able to produce the kind of advertising you want. Understanding who your target audience is, what your business, product or service can mean to them, and what concept, design, copy messages and media they will respond to is essential. This is called Positioning. It is the foundation for effective and successful advertising.

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The correct decision at the outset will make your advertising more effective. Making the right decision before putting your hard-earned money into the media will add value and make your money stretch farther. And get an enhanced response from the consumer. Here are a few important points to decide before starting out:

*How do I get the best concept, design and copy writing?

*Should I hire experts or professionals or do it myself?

*Which media are right for me?

*How to and where to set my budget?

This will help to work out the ad strategy each time you plan a campaign. And your advertising will have more impact and be consistent because it has been consciously and carefully planned covering all aspects – budget, media and creative ads.

One has three major options for creating and producing your ads and ad campaign. You can hire an advertising agency, or you can lead a team of freelance copy writers, visualisers, designers and other professionals, provided you are familiar with creating ads and media. One should understand the value and effectiveness of the media – Television, radio, newspapers, direct mail, digital, social media and outdoor advertising. Apart from this, Public relations, participating or sponsorship of big events and endorsements too help in a big way to create awareness. Press releases too help to reach out to many people.

Some points to remember:

*Creating an identity – the most important thing you will incorporate in the advertising.

*Positioning for visibility and success.

*Getting started with your ad plans.

*Creating designs with effective copy-writing that appeals, motivates and sells.

If you hire an ad agency, they will take over everything from conceptualization, designing, copy, models, shooting and other things connected with production and work out the budget for the ads and ad campaign, and charge for all their services rendered. Selection of a good ad agency with professionals in all the departments, with good track record, with everything under one roof help to make your advertising campaign creative, effective and result-oriented. Ultimately helps to create awareness and generate sales.

Advertising informs, educates, motivates and generates sales. If your ad campaign does this, you have achieved your purpose of an effective and successful ad campaign. Successful IPL is the result of aggressive advertising and marketing. Take any successful brand in India or abroad, their rise is due an effective and aggressive campaign. You can have a big impact with a small budget!

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Friday, 13 May 2022

Why did India not retaliate against Sri Lanka in 1971?

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Why did India not retaliate against Sri Lanka in 1971?

India was upset and irritated at Sri Lanka’s decision to allow Pakistan aircrafts to land , refuel and take off for east Pakistan from Sri Lanka. Though India wanted to respond and tell Sri Lanka in no uncertain terms that they are supporting Pakistan in the war, India couldn’t do much for various reasons. And thought it fit to deal with Sri Lanka later after the war.

Some of India’s smaller neighbouring countries at some stage or other have gone against India or Indian interests, and to later realize their folly. Some of the leaders of that era misconstrued India’s friendship and support, and tried to act smart and assert themselves against India, not realizing their size compared India’s size and influence and capacity to put them back in their place.

Most of these small countries had been instigated or coaxed either by China or Pakistan or some other country not happy with India’s influence or progress. One such incident happened in 1971. During the Bangladesh liberation war, Sri Lanka showed its true colour by tilting towards Pakistan, though it had good relations with India too. Instead of being neutral, it found itself in a tight spot. It couldn’t refuse Pakistan’s request for stop over and refueling facility for Pakistani planes. Pakistan planes with supplies, ammunition and weapons to then East Pakistan would land and refuel at Sri Lanka airports on their flight to East Pakistan, though Sri Lanka very well knew the war was going on and it was to be used against the people of East Pakistan and Indian forces. Maybe Pakistan was helping Sri Lanka in their fight with LTTE. This tilt towards Pakistan later proved costly for Sri Lanka as events proved later on with Muslim extremists creating problems in Sri Lanka.

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India was fighting on two fronts, East and West Pakistan. China was watching for an opportunity, but with Indian forces on high alert on the Indo-China border, China didn’t dare to get involved. With the then US and Britain government’s openly supporting Pakistan, India didn’t want to complicate matters by opening another front with Sri Lanka. And India could deal with them later.

However, later Sri Lanka too realized its mistake and regretted its policy decision. Then on they have been on India’s side. But in between their political leaders were influenced by China and opened their country to the Chinese, which will prove very costly for Sri Lanka. And now they are regretting and paying a heavy price. There is chaos and uprising by the people against the Sri Lanka government. Its economy has collapsed and is in the doldrums. Once again they are looking towards India for help and support in these difficult times when their country is on the brink of total collapse. Prime Minister Mahinda Rajapaksha had to resign in the midst of Sri Lanka crisis, economic collapse, rising prices and violence.

Sri Lankan President Gotabaya Rajapaksa has defied calls to resign, pledging instead to form a new government after violent clashes this week left eight people dead in an escalation of a month long crisis over food and fuel shortages. President Gotabaya Rajapaksa is refusing to step down, and the opposition has declined his offers of a unity government without constitutional change that would reduce the powers of the presidency.

India is providing help to sustain. In fact India had warned Sri Lanka of the consequences of opening up their country to Chinese investment. But they realized it too late with the whole country in a mess and prices of all commodities shooting up. People are protesting on the streets. And India has come forward to help them to survive this crash.

From time to time, because of the over ambitious political leaders and elected governments, some of the small neighbouring countries have been flirting with China and Pakistan. With their support and encouragement, try to assert themselves not realizing the size, influence and power of India worldwide. Ultimately they turn towards India when in trouble.

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