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Travel & feel, smell, enjoy!
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The Song That Was Mine Before the World Heard It!
It was a private melody, a piece of my own creative "copy" before I was writing for corporate clients. During my college days, one of my smart friends, a music enthusiast casually set to music and played it to the humming of his guitar. I knew then, it could attract attention.......
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This week, I revisited a lyric I wrote in the late 70s. It’s a strange thing, causality—how an idea can exist in one mind in Mumbai and then manifest as a global hit years later in Michigan. It makes one wonder if some stories are simply destined to be told, regardless of who holds the pen." Maybe I was slow or careless and they were fast and destined to make a hit.
In the late 1970s, long before synthesizers and neon lights defined a decade, I sat down and wrote a few lines that felt right at that moment. But didn’t go further or add the additional lines and verses. They were simple, rhythmic, and carried the salt of the ocean air:
Underneath the moonlit sky
By the scented sea.
She came and told me,
I love you dearly.
"Oh Sheila, oh Sheila"
It was a private melody, a piece of my own creative "copy" before I was writing for corporate clients. During my college days, one of my friends, a music enthusiast casually set to music and played it to the humming of his guitar. I knew then, it could attract attention. But left it there. Luckily, I recently found where I had saved it to complete later which didn’t happen.
Fast forward to 1985. I’m listening to the radio, and I hear a familiar refrain. Ready for the World climbs the charts with their hit "Oh Sheila." It’s a great track—infectious, upbeat, very "Prince-esque." But as a writer, I couldn't help but smile. For a moment I was taken aback as I felt it familiar but enjoyed it. I realized one should be committed, confident and fast or you will be left behind. Their Sheila made it!
There is a strange, scientific beauty in coincidence. How can two creators, years and miles apart, land on the same name and the same moonlit rhythm? You can call it the creative echo.
The Creative Echo
In advertising, we often
talk about "the big idea." Sometimes, an idea is simply "in the
air"—a frequency that multiple people tune into. While their Sheila was a
high-energy dance floor anthem, my Sheila belonged to the "scented
sea"—a quieter, more poetic version of the story.
It’s a reminder that our creative outputs—whether they are professional campaigns, YouTube videos, or private poems—are part of a much larger human conversation. Even when the world "beats you to the punch" on a lyric, they can’t steal the specific memory of the night you wrote it.
The "Call to Action"
I invite the readers to share their own
"creative echo" moments or incidents. Many people say, I thought of
something and it has happened, but somebody else did it.
"Have you ever written something, only to hear a similar version of it, years later on the radio or in a movie? Is it just coincidence, or are we all tuning into the same creative frequency? I’d love to hear your 'Oh Sheila' moments in the comments."
I had written the verse 1 in the late seventies and added the chorus and verse 2 recently. If anyone wishes to set my Oh Sheila to music, do get it touch.
[Verse 1 – My Original]
By the scented sea
She came and told me,
I love you dearly.
"Oh Sheila, oh Sheila"
[Chorus]
The waves keep hummin’ a song we knew
A silver light on a shade of blue
Oh Sheila, don’t let the rhythm die
Between the ocean and the midnight sky.
[Repeat]
Underneath the moonlit sky
By the scented sea
She came and told me,
I love you dearly.
"Oh Sheila, oh Sheila"
[Verse 2]
We tracked our shadows in the sand
With a promise held in a calloused hand
The salt was heavy, the air was sweet
And the world was quiet beneath our feet.
[Repeat]
Underneath the moonlit sky
By the scented sea
She came and told me,
I love you dearly
"Oh Sheila, oh Sheila"
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Travel & feel, smell, enjoy!
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Just like the friendly home-stay, travel with the local companion who takes you through the roads, streets, tourist spots and helps you experience the authentic flavors of the city. He is your companion, friend and guide. And you are not a stranger in a new place and he helps you to feel the pulse of the city.
With a local companion, you can literally touch, feel and smell during your travel. It is also a personal connect with the enriching conversations of the place, people, food and everything you love to know on your trip.
You could also go further and dine at local people’s homes around the world and taste the food, understand the culture and tradition of the people and the place. Such local travel comprises authentic, off-the-beat experiences. It’s cost effective, time-saving and friendly too, as the local companion is familiar with the place, food, language and habits.
Local travel is big not just for the budget travelers, but also those who have travelled abroad extensively and want to explore the country or city in detail and get the true feel of the place.
Whenever you travel, feel, smell and enjoy
the place which will give you a positive vibe of the city.
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Picture Post
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Jagganth Temple, Dibrugarh, Assam
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